The demand for Headless Content Management Systems has been rising in the digital content management space due to the plethora of benefits associated with the modern age CMS.
With the emergence of new and upcoming communication channels like IoT, Virtual Reality, Conversational AI, etc, there is a dire need in the industry to adopt an all-adaptive technology like Headless Content Management System. Although traditional Content Management Systems enable us to have content, custom codes, and editor interface under a single ecosystem, it is not enough for the businesses of this day and age.
People nowadays consume content from various viewports and devices but unfortunately, traditional Content Management Systems were never designed to cope with the fact that dynamic content delivery systems are needed for multiple mediums of consumption. Not to mention the challenge of everything being handled by diverse teams with varied responsibilities.
Drumrolls…. Here is where Headless CMS came into play!
What exactly is a “Headless CMS”? How is it different from a “Traditional CMS”?
Although Traditional Content Management Systems ruled the archetype for web design and development, it was neither “flexible” nor “scalable”.
In a headless Content Management System, the content repository, the “body,” is separated or decoupled from the presentation layer. The “head” enables you to manage content under one roof and still deploy that content anywhere you want.
Unlike traditional Content Management Systems, a “Headless” Content Management System acts as the primary content repository by decoupling from the front end and serving content through APIs which ease the backend and frontend communication. This enables cross-device and cross-platform dynamic content delivery.
This is why more and more companies in the modern day and age prefer Headless Content Management Systems due to the flexibility and scalability to get their content out in a myriad of ways.
Due to the complexities associated with Traditional Content Management Systems, Headless Content Management Systems were curated to meet the demands of brands and creators who want to empower all their tech, marketing and content teams.
Why can’t traditional CMS be cross-platform and cross-device?
In this era of cutthroat competition, Marketers have a responsibility to quickly push out content through multiple channels without any dependency on IT.
If a brand still uses traditional CMS, this can be almost impossible to accomplish. Without the appropriate API-based architecture, it is not possible for a traditional CMS to have omnichannel functionality. Thankfully, Headless Content Management Systems comes to the rescue by decoupling the front-end presentation layer and the back-end infrastructure.
Marketers can build content plans that could facilitate the delivery process in a much easier and more efficient way and omnichannel content can be easily and quickly delivered directly from the Headless CMS.
When to choose a Headless CMS?
If you are someone who deals with a huge content volume and needs a consistent and holistic user experience with an omnichannel approach, Headless CMS would be the perfect solution for you!
Check out our 5-minute guide to headless CMS — https://www.apric.in/blogs/5-minute-guide-to-headless-content-management-systems to know the use cases, advantages, and examples of Headless CMS.
Why should you migrate to a Headless CMS?
- Omnichannel content delivery
Today, brands need a fast-paced way to push out content to different channels without any hindrances. Headless CMS is compatible with almost all devices and viewports enabling marketing teams to push out mass volumes of content in a way that is easy and not time-consuming.
In traditional or legacy CMS, due to the monolith structure, one needs to manage each platform separately leading to complexities.
2. API-Powered
As discussed above, Headless CMS functions exclusively on APIs. As the front-end and back-end are completely separate, businesses have the freedom to ship content as per their requirements, regardless of the device.
A headless CMS does not restrict you to only posting content for blogs or landing pages. You can leverage it for banners, newsletters, pop-up feeds, and much more.
3. Security
Traditional CMS comes with a huge risk of a security breach due to the monolith structure encompassing a huge volume of code, plugins, and built-in functionalities.
Although you can use external plugins, they can only do so much in helping with security.
The idea of keeping the front-end and back-end separate is crucial when hackers are attempting to hack your website. Headless CMS also enables you to have third-party plugins to make the system more secure.
4. Full Creative Control
Even though you do not get WYSIWYG drag-and-drop functionality, Headless CMS enables businesses to have full creative control over all types of content models.
Marketing teams do not have to build new elements every time they want to publish a new piece of marketing collateral.
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To unlock the full article, visit https://www.apric.in/blogs/why-should-you-migrate-to-a-headless-content-management-system?utm_source=content-marketing&utm_medium=Blog&utm_campaign=Apric_Blogs&utm_id=Medium
