What is Search Engine Optimization (SEO) and how can it help you?
“SEO is not something you do anymore, it’s what happens when you do everything else right.” — Chad Pollitt
If you clicked on this blog, we can vouch for the fact that you may have heard of this marketing “buzzword” through the grapevine, or you may be someone who has a basic understanding of the term but wants to explore different endeavors of what it has to offer. Needless to say, we are here to end your quest for the ultimate SEO knowledge!
Well, let us start with the basics. Ever typed something on a search engine only to find what seems like an endless list of resources directing you towards your search? Well, have you ever wondered how some websites ranked higher than others? Broadly speaking, this happens due to SEO!
What is SEO?
If we go by the books, SEO is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. In layman’s terms, SEO aims to improve your website’s ranking in search engines through organic traffic. If you search “How can SEO help me” on the search engine of your choice, you will see an endless number of pages with resources telling you how to leverage SEO. However, the ones on the top are most likely to get traction.
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