When humans pioneered the conception of AI years ago, they wanted it to solve a purpose by stimulating human-like intelligence. Little did they know that AI and ML would be a breakthrough in the realm of technology. The magnitude of this intelligence has surpassed human capabilities to the point that humans literally fear AI taking over the world! Well, AI and ML are an integral part of our day-to-day lives and a lot of businesses are leveraging them to foster results. Why you may ask? AI is allowing brands to uncover actionable and beneficial insights and target wider audiences. It has not just enhanced experiences for businesses but also for customers. We at Apric cannot emphasize enough what a boon AI and ML have proven to be. Our products Apric Bot, Apric DMS, and Apric CRM work on an integrated AI and ML approach and are one of a kind in the markets! This has in turn helped us get comprehensive insights on how efficiently AI and ML can transform brands, whether B2B or B2C. Let us talk about 4 ways in which AI and ML are changing the technological landscape altogether:
- Content Curation and Optimization
Content is the king as we all know; it can make or break your flow. Nowadays, AI has become so advanced that it is able to create varieties of progressive content! Let’s take an example of our Apric Bot, it is intelligent enough to outsmart any human! Any customer query is taken into account with an automated cum supportive response. If you think from a marketing perspective, you will notice that AI saves the marketing team a lot of time, energy, and money. If we talk in terms of content optimization, AI has got you covered in that facet too! It custom filters the kind of content you want to see, all the multifarious algorithms facilitate personalization.
2. Promotion Optimization
I remember a decade back, sprinting to my balcony to fetch the newspaper every day just to see what discounts brands are offering! Now that I think about it, it was actually quite justified for brands to make sales by purchasing ad spaces in the newspapers. Fast forward to today, the data is the entity that aids marketers to run as well as track successful ad campaigns, through algorithms, it establishes which posts are worthy of boosting and which aren’t. This way you save money, time, and effort.
3. Competitor Analysis
Businesses can easily track customer experiences with regard to their competitors. This in turn helps the business in learning from the competitor’s weaknesses, getting an upper hand, and ultimately hooking the customer in their business based on the points. AI and ML sure give you a competitive advantage, right? Pun intended.
4. Keyword Optimization
AI gets smarter with every progressing day. Let us take an example of the Apric Bot, 10 customers type in different queries and it provides a solution to all 10 customers, now it will save those keywords and phrases in its database to help customers better in the future by optimizing those keywords. Since digital transformation requires customization, customers want to make sure that they are being heard so AI does a great job at optimizing keywords and personalizing everything!
In today’s world, almost all marketers are delving into the world of AI and ML to better expand their audience and get actionable insights on how they can improve their operations. The crux of this article is that AI and ML play a pivotal role in the success of any business, regardless of the industry or customer they cater to. It has surpassed human expectations in terms of obtaining the best results with customers! Write to us at Marketing@Apric.in on what your thoughts on AI and ML are! We would love to hear them.
