User Experience : Why you shouldn’t ignore it!
“UI is the saddle, the stirrups, & the reins. UX is the feeling you get being able to ride the horse.” –Dain Miller, Web Developer
UX and UI go hand in hand but to mistake them for one entity is a big mistake. Miller in the above quote elucidates perfectly the relationship between UI and UX and their significance to the user. Have you ever spent hours on a website and thereafter wandered in a state of bafflement on how it captivated you to that certain extent? Well, in layman’s terms, you were subjected to a brilliant UX! That is what designers who create such websites/apps want — to build features that are convenient and futuristic to help users make smart decisions. In today’s fast-paced world where everything comes at your disposal, there is an undying need for an unparalleled user experience to stand out from the crowd.
So, what really is UX?
You may have heard this term taking over the last decade by a storm. It is not just a buzzword or a marketing jargon used by product managers, UX encompasses a prime touchpoint in how your users connect with your product in the long term. Well, in technicality, User experience (UX) refers to the collective experience that an individual encounters while visiting a website or an application. To simplify it further, UX stands for all aspects of the product that play a pivotal role in your customer’s journey, eg: Landing page, website, services, community, etc.
To know the technical definition of UX doesn’t simply suffice the deep understanding of how it can make or break your product. The understanding is gauged from what UX really is, how it can help you and most importantly — what it’s not! Well, buckle up to learn everything about UX because we are here to elevate your journey to the next level!
Why is UX important?
Let us explain the significance of UX through this image we found on Medium. You have your user interface denoted through a spoon and the user experience denoted by cereal. The holistic process and experience of eating the cereal is what the user essentially wants to feel. To experience various facets of “eating” the cereal like the crunch, the amount of milk, the way the spoon holds the proportions of milk and cereal, etc. UX ensures that users’ needs are satiated to in turn convert them into loyal customers. You will notice that with an outstanding UX, you do not have to worry about creating trust and credibility as it does itself. UX also helps improve SEO ranking that ultimately saves time and money while simultaneously increasing revenue.
In UX, there is no one-size-fits-all approach. Surface knowledge is not going to provide you with results that is why we try to squeeze in all the know-how’s of UX in our blogs to help you leverage our expertise. As the technological landscape continues to blossom, UX will build unmatched transitions within a person and his technological companion. This is the era where UX will take over, so make sure to hop on the bandwagon and incorporate it into your strategy to see marvelous results.
