The kind of content and creatives you use in the hero section are solely dependent on your ultimate goal with the website. Example: Some brands like to highlight their bestsellers, while others like to highlight important information concerning the brand. It does not matter how it is made, whether you made it or a professional made it, as long as it has the following elements, you are sure to grab lots of eyeballs!
1) Choose thought-provoking imagery. (Source — Click here)
You can literally use any imagery on your hero section as long as it complies with your branding. If you ask us, we would suggest you use insightful short videos, colorful designs, or thought-provoking graphics instead of simple designs. If you follow a minimalist approach with your brand, you can always add a pop of color in the background. This ensures your user does not get off track at any point in his user journey.
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