What are Third-Party Integrations? All about Third-Party Integrations!
“Third-party integration” is something that has truly revolutionized the way web and mobile solutions work to the point that people who are not well versed in Tech are familiar with the term. Let us be real, almost every brand on the face of the planet has a dedicated website or an application. This allows them to widen their horizons with respect to attracting new customers and retaining existing ones — basically attracting new business opportunities.
All brands and enterprises, regardless of their size, need to develop a high-quality website or application with lesser development time and great efficiency. This is where third-party integrations come in handy!
Let us say that your business has a cutting-edge website that offers great page load, easy navigation, and responsiveness. Even after all your efforts, you find it hard to retain customers due to one flaw in your workflow — slow lead response time. To rectify this issue, the best-suited approach to go with would be to incorporate third-party integrations that could help you reduce the lead response time magnanimously! This is just one of the many benefits that integrations provide by connecting a couple of applications together.
But, what really is a Third Party Integration?
A third-party integration is a connection between two or more apps that are built on an external platform using different APIs (Application Program Interfaces).
This is the key differentiating factor between a traditional app and a third-party integration.
In much simpler terms, a third-party integration helps a user of an existing application leverage the functionalities of an independent platform to foster integrations between applications. These integrations add more pizzazz and functionality to an application.
The third-party APIs enable developers to create efficient solutions in a short span of time by making use of existing components rather than creating a new set of code. A great example of this would be — You want to create a food delivery application and the influx of inquiries are much more than you are equipped to handle. Instead of creating a chatbot from scratch, your tech team can leverage an existing API and integrate it into your application for a much faster and equally efficient solution!
What is an API?
API stands for application programming interface — a ******set of definitions and protocols to build and integrate application software, an interface used by developers to programmatically interact with software components outside of their own code.
Uber is one application that is built using many API integrations. It uses Google Maps for Navigation, Braintree for payment gateway, and Twilio for live chats. This has allowed Uber to save tons of money in development and focus on what matters the most — their customers.
Examples of APIs ➖
- For any online transactions, applications make use of Paypal to make transactions.
- Weather applications make use of external APIs wherein the APIs are responsible for collecting relevant data on the weather forecast while the application displays data.
- Twitter bots that leverage Twitter APIs for action.
- Websites like Skyscanner that enable booking a flight on a website.
- Platforms like Medium that enable you to log in through your Facebook and Google credentials.
Types of APIs
1) Public APIs
This kind of API is available for any developer or brand to use. Public APIs may require moderate authorization or may be completely open. Usually, businesses that offer Public APIs seek monetization through a per-call cost. While people oftentimes mistake public APIs with open APIs, it is important to note that not all public APIs are open. They also streamline their focus to external users to access data.
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