Even though the word “Headless” translates to gore and carnage, I assure you the concept of “Headless CMS” is something completely opposite to it. Being a techie, I had never really given this translation much of a thought until I asked the daunting question to my mother if she knew what a headless CMS is!
Do not get this twisted, my mother is one hell of a tech-savvy woman but her reaction after hearing the question was rather hilarious. After a long pause and what seemed like 10 minutes of utter horror, she mumbled “Is it… Is it some sort of a technological cult?”
Needless to say, we look back at it now and share a good laugh.
So, what is a “Headless Content Management System” and how in the world did it end up with such a horrid name?
Well, a headless CMS is a back-end-only content management system built and developed from the ground up as a content repository that makes content accessible via a RESTful API or GraphQL API for display on any device.
If you aren’t a techie, this probably hovered over your head.
Think of it as this — In a headless Content Management System, the content repository, the “body,” is separated or decoupled from the presentation layer, the “head” enabling you to manage content under one roof and still be able to deploy that content anywhere you want.
The “head” here relates to where your content ends up and the “body” is where your content is essentially stored.
What is the need for a Headless CMS?
Although Traditional Content Management Systems ruled the archetype for web design and development, it was not very flexible or scalable.
What a headless Content Management System does is that it does not interact or integrate with the front-end part of the development AT ALL, unlike traditional Content Management Systems. This is why more and more companies in the modern day and age prefer Headless Content Management Systems due to the flexibility and scalability to get their content out in a myriad of ways.
Due to the complexities associated with Traditional Content Management Systems, Headless Content Management Systems were curated to meet the demands of brands and creators who have relatively lesser technical experience.
“When switched to Headless CMS, 35% percent of marketers have felt better user experience, and 43% think they are less reliant on IT.” — (Source — https://www.openxcell.com/blog/future-of-cms-industry-facts-figures-trends-and-statistics/ )
Advantages of using Headless Content Management Systems
We can go on and on about the advantages of Headless CMS over Traditional CMS but let us look at 6 main benefits that you need to be aware of!
- Lets you create and distribute content among all verticals
Type “ best campaign” or “best advertisement”, and you will find an endless list of brands — some known and some unknown with a cutting-edge content strategy.
You must have heard of the phrase through the grapevine — Content is King.
Well, it truly is.
It is the need of the hour for brands to create and distribute content anywhere they want. In a traditional CMS, due to the monolith structure, one needs to manage each platform separately leading to complexities.
With Headless CMS, you can sell across all touchpoints and leverage the market to the fullest!
2. Headless CMS will not burn a hole in your pocket
Brands, no matter how big or small, need to carefully spend their resources — both from a marketing and technical standpoint. In my opinion, mindful choices translate to great success.
As opposed to traditional Content Management Systems, Headless Content Management Systems offer lesser technical requirements thereby resulting in lesser costs associated in terms of development.
Also since expensive hostings are not required, Headless Content Management Systems are the ideal choice for companies who are a little tight on budget.
3. Security breach? Not under a Headless CMS’s watch
On September 6, 2021, WordPress users incurred a major setback after a security breach took place that opened information on 1.2 million active and inactive users that used and managed WordPress.
This was detrimental to their users as it powers a whopping 42% of all websites currently on the internet.
Since Headless Content Management Systems does not interfere with the presentation layer, the chances of a breach messing with your data are minuscule.
4. Headless CMS and Compatibility are a match made in heaven