Have you ever stumbled on a website and been amazed by its experience? Brands that prioritize experience over anything are the ones that acquire customers effortlessly. After all, creating an e-commerce website is not just about making a sale.
Let us take the example of a cult brand like Apple — Apple ranks 72nd for traffic in the category of “Computers Electronics and Technology” and won (or rather earned) second place compared to all other sites in this category globally.
Apple is one of the biggest trendsetters in the design ecosystem and has influenced brands all around the globe. The sleek, minimalist design is one of Apple’s USPs which translates to their website as well as their products. This is what a brand should strive for — to maintain its aesthetic throughout its branding.
Everything said and done, Designing a website is not a piece of cake. There is a lot to consider — Site load, responsiveness, user experience, etc. Although it is very rewarding to have a cutting-edge e-commerce website, it comes with its own set of challenges.
We get a lot of queries regarding e-commerce websites, and a lot of folks to this day consider it a grey area. This compelled us to write a dedicated blog on the guidelines and principles of creating an e-commerce website so if you want to know how to create one or just know what it would take to ace an e-commerce website, you are at the right place!
- High-Quality Media
For an e-commerce store, the only chance of trial your potential customer has is through pictures and videos. This is a great opportunity to showcase your product in the best light. By using high-quality media like 360-degree views of pictures, enhancive videos, and 3D models.
The other day I was shopping for a foundation from a beauty e-commerce store, They had a whole 360-degree view of each of their product, a 10x zoom feature on the shades, and a dedicated shade card that was shot in 4k on each and every skin tone so the user can pick and choose what skin tone he/she is the closest to and a filter that lets the brand pick the most suitable shade for their skin tone. Awesome right? That is why e-commerce stores are widely loved by people around the world.
Using high-quality media does wonders for not just your brand, but it makes the user is not only satisfied but overjoyed by the pictures!
2. Visual and Content Hierarchy
Hierarchy is very important as it classifies what kind of information, be it imagery or content is prioritized in the order of importance. The most important pieces of information have to be on the top of the page, preferably the upper fold.
Modern-day users have very short attention spans. According to Statisticbrain.com, eight seconds is the average person’s attention span and only 28% of words are read on an average Website. Instead of wasting time and money creating text-only Web pages, reduce the text and use attention-grabbing items such as videos, images, and bullet points.
Through visual and content hierarchy, a designer has the power to guide the user to the focal points of the website. The navigation becomes seamless and the user can easily be directed toward taking the desired action.
3. Consistent Personal Branding
Effective communication should be consistent throughout the website. In no circumstance should a user feel that he is confused at any point in his journey. Your brand identity should be translated into your website.
In the e-commerce landscape, you only have one chance to portray your true, authentic self to your audience and convince them that you can add value to their life. So doing everything in your power to make the user spend as much time on your website as possible should be your goal. How can you do that, you may be wondering? Well, by consistent communication that corresponds with your product/service, reflects them, and resonates with your brand.
To evoke a strong brand recall and stand out from competitors, one needs to make sure that its corporate identity resonates with its offerings and mission.
4. Responsiveness
If we talk about the 2000’s era, every single person used to view websites from a standard viewport of a desktop so designers created website layouts keeping those dimensions in consideration.
Most people nowadays shop online from their mobile phones. There are so many smartphones available in the market that you would lose count. The viewports of a person visiting an e-commerce website on an iPhone 5 vs a person visiting an e-commerce website on a Samsung Galaxy S20 Ultra are poles apart and a standard sizing for such devices will lead to either cramming or heaps of white space! This is where Responsiveness comes into play.
In plain and simple terms, Responsive UI and web designs are practices and principles to create web pages that look great across all devices. It also automatically adjusts for various viewports as well as screen sizes. This will ensure that you have an ideal viewer experience across all devices.
This saves the designer or a developer the hassle of creating innumerable versions of a website which in theory is only possible to a certain extent while ensuring that the person viewing your website gets an optimal user experience.
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